Marketing engineering studio for B2B tech

Stop random acts of marketing.

We replace the weekly fire drill with a growth engine your team can see, test, and run. One that earns buyer trust and turns it into pipeline.

Start a conversation See how we work

A typical week of random acts

Mon

The CEO heard a competitor's podcast. Now we need a podcast.

Tue

Fire drill: thirty analyst reviews before an award deadline.

Wed

Panicked pivot to short-form video.

Thu

A dense spec sheet arrives. Launch is Friday.

Fri

Pipeline call. Lots of activity. No results to show.

01 / Our approach

Good marketing generates clicks. Great marketing builds trust.

And trust is what actually drives predictable revenue. That week above isn't a people problem. It's a maturity problem, and it has a fix.

Solve before you sell

The Trust Engine

Buyers tune out speeds and feeds. They pay attention to people who help them solve real problems. We build marketing that earns that attention, and keeps earning it.

Read the Trust Engine series →

Systems over random acts

Marketing engineering

Pipeline should come from a system you can see, test, and improve, not Monday's fire drill. We build it with AI agents, clean customer signal, and experienced human judgment on top.

How an engagement works →

Operators who build

Advice from doing the work

We have built and led marketing functions inside fast-growing companies. And we ship our own products. The advice comes from doing the actual work.

See the track record →

02 / Who it's for

Built for two growth moments

For leaders who need predictable pipeline and real customer signal, not agency activity reports.

Scale Stage

"Your team is busy. Your pipeline should show it."

For Heads of Marketing at Series B+ data, infrastructure, security, or developer tools companies. You have a budget and a talented team, but pipeline is lumpy, the board wants predictability, and one-off requests have crowded out real strategy.

Need A reliable system producing qualified pipeline that your internal team can operate after we step back.
Fear Another agency retainer shipping activity reports, and consultants needing six weeks just to grasp your tech.

Early Stage

"You built the product. Let's build the engine that sells it."

For technical founders (pre-seed to Series A) with initial design partners and no full-time marketing leader. Founder-led sales is working, but you need positioning that sticks and a repeatable inbound motion before scaling headcount.

Need A senior operator who speaks engineering, has walked startup-to-scale, and builds with the same modern tools you do.
Fear Hiring a VP too early, absorbing generic product marketing theory, and burning runway on noise.

Who this is not for: We are not an agency that runs ad accounts, cranks out generic content volume, or claims AI will magically replace your marketers. We put experienced operator judgment on top of modern systems.

03 / How we work

Start with a sprint. Stay for the system.

Both stages start the same way. Agencies sell activity. Fractional CMOs tend to leave behind slide decks. JDM Growth leaves behind a working system your team keeps running.

Step 1Customer Truth Sprint

14 days

In 14 days, find out what your market is actually telling you.

You bring About 20 sales and customer call recordings, win/loss notes, and support threads.

You get 1. A living customer truth file your team keeps using.
2. The buyer pains your current messaging is missing.
3. Three validated campaign angles ready to test in market.

Why first Fixed scope, fast turnaround, and it produces the raw material for positioning and everything that follows.

Discuss a Customer Truth Sprint →

Step 2Ongoing GTM Advisory

Retainer

A senior operator inside your GTM, with marketing engineering systems to back it up.

Shape Always-on strategic steering plus a focused system build each month. Scale stage: fractional marketing lead. Early stage: founder advisor.

You get A disciplined GTM plan, operating cadence, repositioning, and campaign execution.

Systems Continuous customer truth, creative testing, AI search visibility, signal-based outbound, and weekly growth memos.

Explore advisory options →

04 / Proof

Operators who build

We have run marketing at scale, and we run the same playbooks on software we build and operate ourselves.

Track record

GitLab

Built and led the product marketing function through the company's hypergrowth years to IPO.

Traceable

Built the inbound GTM strategy, model, and budget from scratch; established marketing as a primary pipeline engine.

Ventures we build and operate

BoothFlo booking screen: company search finds a match and books a meeting with the account owner

BoothFlo Live

Co-founded venture

Turn trade show investment into active pipeline. Book qualified meetings with hot leads before prospects leave the convention floor.

boothflo.com →

BeOnTimeApp full-screen meeting alert with countdown and Open Meeting button

BeOnTimeApp Live

Mac App Store

A meeting marshal for Mac. Loud, stay-on-top alerts so remote leaders and founders never miss a customer or board call.

beontimeapp.com →

In build

Studio pipeline

Next in build

We build tools that fix our own operating bottlenecks first. The next one ships when it's real.

05 / The Trust Engine

Read the thinking first

All posts →

An 11-part series, and the book it becomes, on trading random acts of marketing for a growth engine buyers trust. Solve before you sell applies to us, too.

Part 1 · The Manifesto

The Cost of Chaos: Escaping Random Acts of Marketing

Busy isn't the same as effective. What low go-to-market maturity really costs, and the way off the treadmill.

Part 2 · The Foundation

Beyond Features: Marketing Value

Nobody buys the dual overhead cam. Why buyers only pay for value, and how to bake it into every interaction.

Newsletter & book waitlist

Get the next chapter by email

New Trust Engine posts, plus notes on marketing engineering and AI systems with human judgment. Zero hype.

In development

GTM & Marketing Maturity Model. A self-assessment across four stages and ten dimensions of GTM maturity. Subscribers get first access when it opens.

JDM Growth

Start a conversation

Where is your pipeline sticking?

Every engagement starts with an honest conversation about what's working, what isn't, and whether a Customer Truth Sprint is the right first step.